Photographer: Eric Wolfe
Good Food Doing Good
This is the Fall 2018 campaign for Pret A Manger, which was created to highlight their partnership City Harvest in New York City. This partnership included a special salad, called the City Harvest Salad, which when purchased, helped feed 4 New Yorkers in need. The campaign was so successful that they were able to feed over 400,000 people in need.
The main campaign image showcased the City Harvest salad with surrounding seasonal leaves cut out of butternut squash and beets.
(click photos to enlarge)